Logo Design Rules
Logo Design is the product of a difficult process that is distilled from certain design rules fed by skills and creative ideas. Everyone logo can draw a design, however, it has mastered the art of logo design all aspects of the case will take a long time and there is a significant major Logo Design Guidelines to follow. We have compiled 10 design tips that will benefit you in the design process.
Logo
Design Rules
Logo design represents a small area in a company's branding
process, but an important factor in this process. Raise your head and look
around, or the screen on which you are reading this article, logos are in every
aspect of our lives. They constantly remind us of the formation or brand they
represent instantly. I have always compared the logos to the following
situation, the names are given to their children by their parents in the world
in general, and those children are addressed with those names for a lifetime.
Their names remain the same, but as they grow, they change in appearance.
This is the case within companies, in general the names
remain the same, but logo designs remain true to their former form as long as
there are no major radical changes. Cleverly designed logo designs do not need
such changes, they can maintain their visual competence as long as the brand
exists. It is essential to do a detailed research before taking pen and paper
or opening the logo design programs. We have gathered tips that can help with
this important step.
Determine
Your Competition Area
Before you start designing logo design issues and sketches,
do extensive market research and target audience. Before starting to work, you
can get help from your customer for this information and let him her provide
you with information. Check out the logos of all competitors in the market.
Avoid local thinking, approach every logo design you make as if it were a
global brand.
Prepare
Correct Answers for Correct Questions
In the brand building process, the concept of strategy has
an important place day by day. It is wise to adopt this concept and keep it
within the Logo Design rules process. What will we do for the brand we will
create or renew? What message do we want to give? How do we do this? What makes
our brand different? What does the brand value? The main question covering all
of these is what is the personality of the brand? We need to start design with
the correct answers to these questions, we need to understand the questions and
be able to give their answers.
Be
Flexible in Logo Design
After creating a logo design strategy, we need to take steps to get started. The concepts we have created in theory with the information we have may support our strategic ideas. This can cause things to go wrong when it comes to the visualization step, so be prepared for that. Be flexible by creating creative solutions to solve problems. Go through the steps that caused the problem and do a retrospective check.
Respect
Brand Heritage
If the project you are working on involves the renewal
process of a brand, maintain the visual standards that the brand maintains and
uses within a certain framework. For example, the red color is a color
integrated with Ulcer Chocolate Wafer. Changing this color drastically in new
packaging designs causes situations that may affect the dominance of the
product in the market. In such a case, put your ego aside and focus on adding
positive visual values to your work. . The new logo you have prepared may
result in a fiasco in your work.
The
Logo Is Not a Brand
Another concept we need to understand is the fact that the logo is not a brand in itself. It is a necessity that does not cover the entire process of logo branding, but has an important place. Well-designed logo designs positively benefit the branding process. The awareness of the brand is related to the usage intensity of the advertising channels and has a decisive rate on this situation.
Pay
Attention to Your Font Selection
One of the important factors of the logo design process is
to choose the right font and associate it with the brand. The biggest and
well-known brands in the world use type designs that reflect only their brand
names. Logo types prepared with sans serif style characters have been used
extensively in logo design in recent years. Examples of brands that make
changes using such type designs are Microsoft, Google, Lenovo, and MasterCard.
The Google brand has changed the serif-style typeface, which it has been using
for a long time until 2015, to a sans serif font with a clearer, contemporary,
modern look. Check out our logo design and Font Selection article.
Make
Fonts Different
Instead of using the fonts you have chosen in logo(Best Logo Design Services in Karachi, Pakistan) design with the raw form of the font family you use, make visual interventions on the font by making touches that can integrate with the logo design. With this method, you can go beyond the usual type forms. You can make the font you use more unique for your logo. If it is a simple logo design with an existing font in your mind, you should pay attention to the following.
- Individual letter design
- Character spacing
- Elimination of possible symmetry disorders in the font
- Smoothing the connections between letter forms
Original
Font
It is always a better selection method, by hand drawing the
font shape that will represent your brand from scratch. The best example of
this is the logotype used by Coca Cola. It was drawn uniquely for the brand.
Coca Cola has been using this font design for more than a hundred years, and
this font integrated with the brand causes such a perception that even if we
create a different brand with the same font, it will still remind us of Coca
Cola.
Understanding
of Simplicity and Simplicity
It is possible to find a few gold examples that can be used as examples of the best of logo designs. First of all, the rules that will attract our attention and the most important one among them is the understanding of simplicity. We can express this understanding as follows, you have a very good idea and you think that the logo that will reflect your brand is this idea. Well, have you imagined this design in different application areas? How will it appear in the footer part of the website? How will it stand on the sign you will hang in front of your store? Will you be able to use this logo design only in digital environments? The best way to capture and test simplicity is to remove all of its elements until you reach the simplest form of the logo you dream of. Question the memorability of the logo design form you have obtained and notice if you can draw it on paper with a few simple methods. The main idea is that a simpler logo design will be more catchy and memorable.
Correct
Color Correct Result
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