How to draw a freehand logo

You won't believe it, but in Logo Design, one of the most stainless must -haves of graphics is still the old freehand drawing. Even if to use it you have to transfer it to digital, manual graphics are one of the trends of 2020, both online and offline. Follow all our tips to know how to design a freehand logo, and find out what difference it makes in the world of visual marketing.

How to draw a freehand logo: consider if you can manage this qualitative leap

Not everyone can draw a freehand logo, despite being good graphic designers. You will have already noticed this by looking at some successful Graphic Designers who have invented brands of large companies. But don't be scared: these gentlemen have innate abilities of synthesis and geometric design. The rest do years and years of exercise in the fingers. Maybe you've watched a tutorial, a true monster of Graphic Design lettering and now you think you'll never be so good. Before you give up, however, know that there are various ways of designing a freehand logo, achieving excellent results. To achieve your goals, we recommend two things above all:

1. Evaluate your skills. If you have never drawn freehand, but you are passionate about it, exercise and a few tricks will make you gain confidence and, over time, skill.

2. Decide whether designing a freehand logo is suitable for your client's target and above all for their spending budget. Read up on some experience or statistics, they will clarify your ideas on how to manage this qualitative leap

Choices to make before knowing how to draw a freehand logo

You are well determined to learn how to draw a freehand logo; before starting, make some fundamental choices:

• How the best logo should be done for your client. Decide if the lettering is enough or just the image or maybe both. Include the company name in the logo if it is unique but not yet known. Especially if it needs to increase the brand identity in the market. Do not include the name, however, if it is generic, too long, untranslatable abroad or trivial

• Start designing the logo in its smallest size. It serves you as a readability check and will also be more accurate

• Don't go off topic when choosing the color. If your client has been using certain colors in branding, advertising or visual marketing for a while, try to reuse them creatively. If, on the other hand, you don't have precise indications, it is a rebranding or a start-up, study the psychology of colors before getting the pens with the right ink.

 

How to draw a freehand logo: which pens you need to get

You read up on Logo Design and discovered that a manual draft, on good old paper, has a better chance of pleasing customers. This is because the freehand drawn logo is never standard, repetitive or imitable. On the contrary, it is unique, personalized and liked by large companies, to the point that it often becomes a cult. Apple, Nike, Intel, The New York Times, H&M, are just some of the brands that have chosen freehand lettering, for example. To come up with an original and unique logo, in addition to imagination, marketing info and a good artistic culture, you need to get the right tools. Here are the pens basic that we recommend you experiment with:

• Oblique-tipped pens: they are used to draw contour lines that from thin become thicker, tilting them on the sheet. So you will give depth and dynamism to the silhouettes

• Bent or "dominant" feathers, which make a wider and flatter stroke

• Ballpoint and fountain pens: the first for a "round" stroke, the second for letters in Gothic style or angular shapes

• Pointed Brush Pens: Variable pressure on the paper results in a fluid and organic style. Ideal for rounded shapes.

• Copic Wide Marker, a wide tip marker for bold or italic writing on a larger scale

• Automatic Wide Dip pen, for fine and sharp lines. Great for black italic fonts

• Trio marker for children. Yes, it is a marker used in kindergarten that draws stripes of shaded colors, a trend that will go a lot in the next year in Graphic Design

How to draw a freehand logo: useful tips to get started

Do you still have in mind the accelerated images of Seb Lester published on social networks, who with a pen perfectly draws a famous logo on a white sheet? That is accomplished with talent and practice, but there are tricks to learn. For example:

• Get the right support: graph paper (you can find it in the stationery) or even simply squared. It will help you practice the lines using the pen directly

• If you don't feel like using the pen right away, draw a pencil drawing, but never erase. Also keep the sheets with the "wrong" designs that you don't like. They can always give you an idea

• Start with fine-tipped pens to draw small shapes. They will be more precise and the result will encourage you

• To build curvilinear shapes, use the squared pattern: you don't have to draw a whole semicircle right away, but you can build the pieces one at a time, joining them. Or draw a series of consecutive dots, at precise distances on the square, and trace them with the pen. Make an effort not to use the row, by practicing you will succeed

• Always draw and redraw the same shape, without getting tired. After a while you will notice that it comes easy, at which point you can introduce a variation

• Put any ideas you come up with on the paper so that you can compare them with each other. Often the final logo comes from the union of several versions of the sketch

How to draw a freehand logo: useful tips to get started

It's time to check if your freehand drawn logo works in digital. First consider the different uses: newspaper advertising, signature, website, corporate gadgets.

On the created file there will be the logo in all its versions, from the largest to the smallest. Note that if the logo has a lot of details or very thin lines, these elements at reduced scales get lost, or they can get confusing. Conversely, by enlarging it, the image of the logo can "empty" when it is too simple. If you have followed the right tips in freehand drawing, it is not difficult to get a sketch that also works in a digital version. We advise you to check the graphic rendering with Adobe Illustrator or Inscape. The sure thing is that the logo you have created will be unique Cheap Logo Design Company in Pakistan, unavailable in online bookstores. A value that your customer will appreciate when they see the positive effects on the brand identity.