8 Don’ts for Logo Designing

1 - Starting from Research to Design

Just look at a logo and we can see that it is put together in an unreal, fast and easy way. The first step should be research before starting to design on the computer. A design that is initiated without research does not establish a connection with the desired target audience. Competitors should be researched, the target audience should be researched. Colors, sample companies etc. everything should be investigated and design should be started. Getting ideas from the computer or search engines is the most attractive idea. “Design a little slow and do something creative”

2 - Working with Inexperienced Designers

Starting a new business, building a brand is a limited budget job, and building a brand is not cheap. Every piece of corporate identity made continues with the quality it gives. The failure of the logo means that the budget of the entire corporate identity is wasted. Most companies now prefer competition sites consisting of inexperienced designers due to low budget or prefer amateur people working with cheap budget. This causes a waste of both money and time.

There is always a rule, "The more bread, and the more meatballs". The more successful you want your logo to be, the more budget you should allocate. The biggest risk in amateur designs is the use of copy or Clipart. Do not waste time with simple general lines or colors and objects that do not reflect your work.

3 - Viewing from a Single Frame

Just looking at a logo design with your eyes may cause you to miss some mistakes. It is very important to brainstorm about the logo with your teammates or a logo expert. Maybe you may not see some errors from the frame you are looking at. A more creative logo can be created by talking on the logo, trying new ideas.

4 - Designing Too Confused

Simplicity is the most important point in logos. Clear and understandable logos are required to grab people's attention. Filling everything into that logo to reflect your business, products or service makes your business even more incomprehensible and takes it back as a backup for other companies. And it makes it even more mundane. While you want to gain image, you may lose image. It is both unsuccessful and very difficult to use on every platform. If you examine the most successful logos, you can see the success of this simplicity. For example Apple, Nike, FedEx.

5 - Using Clipart (Stock Vector)

Logos are expected to be permanent in memory and reflect your work. Clipart, on the other hand, will make your logo ordinary, copy, and similar. Remember, when you buy a clipart, you don't know who bought it. Maybe thousands of people bought it before you. Just imagine how many times the same logo might appear.

6 - Using Weak and Pointless Fonts         

Font families and font styles carry an identity and message. Not all fonts are used in all sectors. When choosing a font, it is necessary to choose consciously. For example, matching a very stylish handwriting with a sports brand causes very wrong perceptions.

In order to create a perfect logo font, it is necessary to know the psychology of the fonts. You can visit the sites below for the perfect fonts. Da font, Font Squirrel, Creative Market. Let's see how the famous IKEA brand changed when we changed its article, lost value in your eyes and gave a weak message.

7 - Designing According to Your Personal Requirements

“I love this green color very much”. This answer is not acceptable for color selection. Unless you are designing a logo for yourself, you should not design according to your own wishes and preferences. Who is the target audience? What does he want? What do the competitors prefer? Which colors are suitable for that sector or company? Which lines best carry the brand? Design should be made according to these

8. Using Realistic Icons

Putting a hamburger icon for a hamburger company, using a cook icon for a restaurant, or using a house icon for a real estate agent. These are very ordinary, fast and simple logo Creative Logo Designers for hire in Karachi, Pakistan solutions. If you are making free logos or have they made, of course you can choose them.

Actually, I know these icons are the first icons that come to mind. This is actually the beginning of the brainstorming and the first step in developing the logo. If you can't make these icons extraordinary with brainstorming, both your logo and your business won't succeed.